Importance Of Search Engine Optimization

Search engine optimization is so important because IT IS THE WAY PEOPLE FIND THINGS. Be clear what is being said here, search engines are not the way people find things on (only) the web!

SEARCH ENGINES ARE THE WAY PEOPLE FIND THINGS!

People use search engines to find what they want, to do research, and even for entertainment. People are becoming dependent on search engines to quickly serve up what they need. Looking for the definition of a word? Use a search engine. Want to find a great chicken recipe? Use a search engine. Can’t remember the name of that great website you visited? Use a search engine. Come watch and join us at  digital marketing strategy  for here

And the number of searches is astounding. According to recent estimates on any given day roughly 600,000,000 searches are preformed!

So why is it important? In a nutshell it is important because your clients and customers are using it to find your services. If your website is optimized they will find you – if it isn’t they will find your competitors.

Beyond this key point there are two more reasons why search engine optimization is so important:

1) Search Engine Optimization Turns Conventional Marketing on Its Head

2) It Has PERFECT Timing

In conventional marketing you force your company in front of your potential customer. You send them a direct mail postcard, you create a billboard, or TV advertisement and try as much as possible to get their attention – to attract their eyeballs and hairy lobes. Maybe you’ve done your homework, targeting a very specific list, but you’re still asking for their attention – and who knows when and if you’ll get it.

Search engine optimization is the complete opposite, your potential customer always finds you. By strategically optimizing your website you ensure your audience sees you when they are looking for what you have to offer. As long as you’ve taken the proper steps (which we’ll talk about in just a minute) your services come pre-sold, by one of the greatest word-of-mouth tools ever created – the search engine!

Finally, the timing of this whole process is impeccable. Your services aren’t presented at dinner (as a targeted, but inappropriately timed cold call might), they aren’t presented while someone is driving (in the case of an ad or billboard), they are presented at precisely the moment someone is looking for what you have to offer.

To conclude why your website must be search engine optimized:

1) Your audience uses search engines to find and research EVERYTHING – including your services. If you aren’t found, your competitors will be and you will lose business.

2) Search Engine Optimization Turns Conventional Marketing on Its Head

3) It Has PERFECT Timing